Michael Bay to produce Ouija Board movie

I don't want to start bashing a movie before it's out, but Michael Bay's production company Platinum Dunes thought it would be a good idea to make a 'Ouija' movie. I think there's a reason why the board wasn't the subject of any movie during the over 100 years of its existence, but maybe there's a story in there somewhere. The board of course had several cameos in recent years, so you might as well fill a whole movie with it.

David Berenbaum will write the screenplay. Going by his track record ('The Spiderwick Chronicles' and 'The Haunted Mansion') this won't be a critical hit, nor a box office one. Or am I being too critical here? No further words on possible production or release dates.